pantone color institute executive cloud dancer controversy 1234765913

Pantone has selected “Cloud Dancer,” a shade of white, as its 2026 Color of the Year, sparking backlash on social media and in some media outlets. Critics have accused the company of “whitewashing” and being out of touch, particularly given the current political discourse and rollback of DEI programs. Some have also suggested the color signals wealth and elitism. Pantone’s executive director, Leatrice Eiseman, defended the choice in a statement, saying it was based on emotional and creative resonance, not politics or ideology, and that the color represents relaxation, reflection, and creativity.