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frieze acquisition finalized mari ari emanuel 1234756029

Ariel Emanuel, through his newly formed company Mari, has finalized the acquisition of Frieze, which includes its magazine, seven art fairs worldwide, and two exhibition spaces. The deal also encompasses tennis events like the Miami Open and Madrid Open, along with a majority stake in the collector car auction house Barrett-Jackson. The acquisition was first announced in May and reportedly valued at $200 million, with financial backing from investors including Apollo, RedBird Capital Partners, and the Qatar Investment Authority. Mari will be led by Emanuel and Mark Shapiro, with Simon Fox remaining as CEO of Frieze.

trending_up market schedule May 1, 2025 visibility 7 link 1 artist, 1 gallery

Ari Emanuel to buy Frieze from Endeavor

Endeavor has announced the sale of Frieze, the leading art fair and media brand, to a new company founded by Ari Emanuel, Endeavor's former chief executive. The deal, reportedly valued at nearly $200 million, includes all seven Frieze art fairs, the magazine Frieze, and its gallery sharing initiative No.9 Cork Street in London. Emanuel, who co-founded Endeavor, created an as-yet-unnamed global events company backed by investors including Apollo Global Management and Redbird Capital Partners. The acquisition is expected to close in the third quarter of 2025, and Frieze's leadership, including CEO Simon Fox, will remain in place.

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