An Auction Without Bidding: Loïc Gouzer’s Latest Bet on How to Sell Art

Loïc Gouzer's auction app Fair Warning is launching a new sales format called "No Warning." The system eliminates bidding wars; a work is listed with a price, and buyers can either purchase it immediately or submit a single, binding offer. The highest offer is presented to the seller, who decides to accept or reject it, with no public record of the sale unless disclosed by the parties. The first test of the format is a 1999 Elizabeth Peyton watercolor priced at $400,000.