Fair Warning Expands With Saara Pritchard, Doubling Down on ‘Conviction’ in a Crowded Art Market

Loïc Gouzer’s boutique auction app, Fair Warning, is expanding its leadership by appointing Saara Pritchard, a veteran specialist from Christie’s and Sotheby’s, as a partner. Since its 2020 launch, the platform has carved out a niche by rejecting the high-volume model of traditional auction houses in favor of a highly curated, "one work at a time" approach. This strategy has proven lucrative, recently achieving a record $16.7 million for an Andy Warhol portrait and a $4.07 million record for Elizabeth Peyton.