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‘A fresh look at contemporary culture’: Gus Casely-Hayford, director of V&A East, takes us inside the new London museum

The Victoria and Albert Museum is expanding its footprint with the opening of V&A East Museum in London’s Queen Elizabeth Olympic Park on April 18. Led by Director Gus Casely-Hayford, the new five-story institution joins the recently opened V&A East Storehouse as part of the East Bank cultural quarter. The museum will debut with the "Why We Make" galleries, featuring over 500 objects and new commissions by artists such as Tania Bruguera, Carrie Mae Weems, and Thomas J. Price, whose 18-foot bronze sculpture anchors the museum's entrance.

The new London museum that looks like a ‘reconstructed Toblerone’

The V&A has opened a new outpost in east London's Lower Lea Valley, a former industrial area transformed into a cultural quarter after the 2012 Olympics. The museum, described as looking like a 'reconstructed Toblerone', is the latest addition to the 'Olympicopolis' vision, which aimed to create a cultural legacy akin to west London's Albertopolis. The article, written by Catherine Slessor in The Guardian, offers a mixed review: praising the beauty and craftsmanship of the galleries while criticizing overuse of trendy phrases like 'lived experience' and 'transcultural identities'.