philadelphia museum of art rebrands philadelphia art museum 1234756332

The Philadelphia Museum of Art has rebranded itself as the Philadelphia Art Museum, a change announced on Wednesday. The museum worked with branding studio Gretel, known for clients like the Museum of Modern Art and Crystal Bridges Museum, to develop a new name, logo, custom typography, website, and visual identity. Director and CEO Sasha Suda stated the rebrand aims to place Philadelphia front and center and make the institution more collaborative and future-focused.