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Frieze VIP day defined by dealers’ resilience

Frieze New York's VIP opening on Wednesday saw strong attendance despite economic uncertainty following President Donald Trump's April 2 tariff announcement, which caused stock market volatility. Gallerists reported early sales driven by institutional buyers, with works by Tuan Andrew Nguyen, Rashid Johnson, Lorna Simpson, Claire Tabouret, and WangShui finding homes at museums including the Moderna Museet, Dallas Museum of Art, and Heredium Museum. Notable sales included Jeff Koons's Hulk (Tubas) for over $3 million at Gagosian and a solo stand sellout for Claire Tabouret at Perrotin.

Frieze and NADA New York’s Early Sales Signal Buyer Confidence

Frieze New York opened its VIP preview on May 7, with early sales indicating cautious but steady buyer confidence amid economic uncertainty and the recent acquisition of the fair by Endeavor's former CEO Ari Emanuel. American buyers dominated, while Asian and European collectors were largely absent. Mega-galleries like Gagosian and Pace reported significant sales, including Jeff Koons's Hulk Elvis sculptures and works by Adam Pendleton and Lynda Benglis, though the atmosphere was more subdued and negotiation-friendly than in previous years.