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Crocker’s new leader secures famous art for Sacramento: ‘Everyone’s looking for Frida’

Agustín Arteaga has become the new CEO of the Crocker Art Museum in Sacramento, taking over the role on July 1 after a global career leading museums in Mexico, Argentina, and Texas. In a major early achievement, he secured Frida Kahlo's 1947 painting "Self-Portrait with Loose Hair" for the museum's exhibition "Making Moves: A Collection of Feminisms"—the first time a Kahlo original has ever been displayed at the Crocker. The painting is on loan from a private collection through May 3, 2026, and has drawn record crowds to the museum.

The Crocker Art Museum’s CEO Wants the World — and People of Sacramento — to Love His Newly Adopted City

Agustín Arteaga, the new Mort and Marcy Friedman director and CEO of the Crocker Art Museum in Sacramento, discusses his first months on the job, including extensive meetings with staff, board members, and community stakeholders. Arteaga, who previously led the Dallas Museum of Art, the Museo Nacional de Arte in Mexico City, and the Museo de Arte de Ponce in Puerto Rico, emphasizes the need to balance fundraising, donor relations, educational programming, and political transparency while maintaining the museum's relevance as the oldest art museum in the American West.