detroit institute of arts dia 1976 ad spot remake 2732440
The Detroit Institute of Arts (DIA) has released a 50th-anniversary remake of its iconic 1976 television commercial, "You Gotta Have Art." The original spot, created by advertising agency W.B. Doner & Co., featured museum staff, volunteers, and local performers singing and dancing among masterpieces. The new version, directed by DIA's Director of Visual Media Adam Kosberg, recreates the original shot-for-shot, incorporating updated choreography, a Motown-influenced arrangement by Detroit musicians Marion Hayden and Alvin Waddles, and appearances by local artists including Carole Harris and Allie McGhee, who reprised their roles from the 1976 film. Over 200 museum employees and performers from Wayne State University participated in the production.