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Artnet News's 'Wet Paint' gossip column reports from Frieze Week in New York, noting a prevailing cultural pessimism fueled by essays on the death of culture and the impact of the second Trump administration. Amidst this, Jeff Koons's 'Hulk Elvis' sculptures at Gagosian's Frieze booth (priced at $3 million each, with one sold) offered a perverse relief. The column also highlights the second edition of the Esther art fair at the Estonian House, described as an 'aura fair' prioritizing community and a welcoming environment over strict commercial focus, contrasting with the more predictable Frieze fair.

Art Basel Curbs Pre-Fair Sales—and More Art Industry News

Art Basel has launched a "Basel Exclusive" initiative to curb pre-fair PDF sales, encouraging galleries to withhold works from previews to drive in-person discovery at its flagship Swiss event (June 16–21). Around 170 of 232 exhibitors have opted in. Meanwhile, Volta returns to Basel with a new "5,000 Edit" section for works under CHF 5,000 to attract younger collectors, and the alternative fair Esther will hold its third edition in New York during Frieze Week. In other news, Sotheby's set a U.S. record for design auctions with the Jean and Terry de Gunzburg collection totaling $96 million, and billionaire collector Mitchell P. Rales pledged $116 million to the National Gallery of Art to fund loans to smaller museums. The Smithsonian American Art Museum named Lynda Roscoe Hartigan as its new director, and Gladstone Gallery plans a new Seoul space for 2026.

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Frieze New York kicked off at the Shed in Hudson Yards with a notable sale: Jeff Koons's Incredible Hulk sculpture (Tubas) purchased for around $3 million, signaling a reunion between the artist and Gagosian after his departure to Pace in 2021. Despite a cautious market amid President Trump's tariff uncertainties, dealers reported better-than-expected sales on VIP day, with a focus on affordable works in the $50,000-to-$200,000 range. However, challenges emerged including U.S. Customs delays affecting international shipments and tariff confusion that led some fashion designers to withdraw from the Esther II fair.

New York Art Week Will Test the Market’s Momentum

New York Art Week is set to test the art market's momentum with half a dozen fairs and major auctions. Frieze New York opens at the Shed on May 13 with 68 galleries, while Sotheby's leads auction sales starting May 14, featuring a Mark Rothko painting estimated at $70–$100 million from Robert Mnuchin's collection. The total low estimate for Sotheby's week is $690.4 million, roughly 70% higher than last year's hammer total. Alternative fair Esther, co-founded by Margot Samel and Olga Temnikova, kicks off May 12 at the Estonian House for its third and final edition, emphasizing intentionality and community over scale.