Commercial goes pastoral: the draw of showing art in the open air

The article explores the trend of commercial art galleries expanding into rural locations, using Hauser & Wirth Somerset in Bruton, the New Art Centre at Roche Court, Messums West in Tisbury, and Thirsk Hall in North Yorkshire as key examples. These galleries have transformed former farms, historic barns, and country estates into exhibition spaces that combine contemporary art with pastoral settings, attracting significant visitor numbers and fostering local engagement.