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photo london photography market sales 1234742458

The tenth edition of Photo London opened at Somerset House, marking a decade of growth for the UK's largest photography fair. The fair, running through May 18, has become a key event for the photography market, which has shown resilience despite broader art market declines. While global auction sales for photography dropped 5.6% in 2024 to $59 million, this was far less severe than the 27% overall art market decline, and sales volumes remained near record highs. New director Sophie Parker and cofounder Michael Benson highlighted growing interest from young collectors, though challenges remain as established galleries face an aging collector base and market uncertainty.

photo london 2025 standouts 2644574

Photo London's 10th edition opened with a buoyant mood despite co-founder Michael Benson acknowledging a difficult economic climate. The fair features classics by pioneers like Henri Cartier-Bresson and Brassaï, alongside emerging artists through its Discovery section and Positions platform. Standouts include Palestinian-American artist Adam Rouhana's poignant images of joy and resistance, the special exhibition "London Lives" curated by Francis Hodgson featuring 30 photographers, and a notable booth by Guerin Projects showcasing Robin Hunter Blake's chronophotographic works paired with Rodin's The Kiss.

Photo London, the UK’s leading photography fair, is relocating

Photo London, the UK's leading photography fair, is relocating from Somerset House to the newly renovated Olympia in west London starting with its 11th edition in May 2026. The move follows a decade at Somerset House and coincides with Olympia's £1.3bn redevelopment co-designed by Heatherwick Studio and SPPARC. Director Sophie Parker cited feedback from galleries and collectors requesting a more flexible, cohesive space, while co-founder Michael Benson called the relocation a 'thrillingly adventurous reimagining' of the fair's future.