Turning passion and pride into success

The article reports on the global surge in appreciation for handicrafts, highlighted by their prominent presence at the 2024 Venice Biennale, where curator Adriano Pedrosa noted a renewed interest in traditional, handmade techniques once considered marginal to fine art. It specifically focuses on Saudi Arabia's strategic push to capitalize on this trend by designating 2025 as the Year of Handicrafts, launching the Nama' Accelerators program through the state-run Cultural Development Fund (CDF) to support artisan businesses. The program has already helped entrepreneurs like Ranad Alsaif, who is preparing to open the first specialized natural-dyeing studio in the country.