Why dealers play the waiting game before exhibiting a newly signed artist

David Zwirner Gallery is opening a new 18,000 sq. ft flagship in New York with a solo exhibition by Michael Armitage, his first at a Zwirner location since signing in March 2022. The three-year gap was intentional, aligning with the gallery's expansion and Armitage's other projects. Other dealers like Gladstone Gallery and Mrs. also vary their timelines, sometimes showing artists before officially signing them, as seen with Brook Hsu at Gladstone and Alexandra Barth, Nevena Prijic, and Precious Okoyomon at Mrs.