hong kong adrian cheng web3 blockchain immersive experiences 1234753119

Adrian Cheng, the mega-collector and regular on ARTnews' Top 200 Collectors list, has announced his new venture ALMAD Group after resigning as CEO of his family's Hong Kong property firm New World Development Co. (NWD) last year. The company will focus on digital assets, blockchain technologies, and immersive digital experiences across entertainment, sports, and media in mainland China, Southeast Asia, and the Middle East. ALMAD has absorbed Cheng's art-meets-commerce platform K11 by AC, which includes the K11 Craft and Guild Foundation, the K11 Art Foundation, and the K11 Art Malls that pair luxury retail with exhibitions by artists like Damien Hirst and Takashi Murakami.