frieze london 2025 big galleries report strong sales afternoon
Frieze London 2025 opened with strong VIP preview sales, as major galleries reported brisk business by early afternoon. Thaddaeus Ropac sold a Robert Rauschenberg work for $850,000 and a Tony Cragg sculpture for $420,000, while Hauser & Wirth moved multiple pieces including a George Rouy for £275,000 and an Ellen Gallagher for $950,000. Gagosian sold a new Lauren Halsey sculpture before noon, and White Cube reported six sales. The fair's layout, which places mega-galleries at the back to encourage foot traffic to smaller booths, returned by popular demand.
