Vasari Art Codex

article news schedule Feb 5, 2026 visibility 2 link 2 artists

philadelphia art museum rebranding 2743304

The Philadelphia Museum of Art is reversing its controversial rebranding decision, abandoning the name "Philadelphia Art Museum" and the acronym "PhAM" after widespread backlash. The museum will retain its new griffin logo but restore the original name, Philadelphia Museum of Art, across all platforms. The rebrand, developed with Brooklyn design studio Gretel at a cost of $1 million, was rolled out less than four months ago but met with public mockery and internal turmoil. The reversal follows the firing of CEO Sasha Suda, who filed a lawsuit over her ouster, and the appointment of Daniel Weiss, former CEO of the Metropolitan Museum of Art, as her successor. Chief marketing officer Paul Dien also resigned amid the fallout. The board voted unanimously to undo the name change after a survey commissioned by an interdisciplinary task force.

newspaper Artnet News open_in_new Read original

philadelphia art museum executive rebrand resigns 1234770289

Paul Dien, the chief marketing officer behind the Philadelphia Museum of Art's controversial rebranding, has resigned effective February 1. Dien, who joined the museum in 2023, oversaw the institution's name change to "Philadelphia Art Museum" and a new visual identity that drew widespread public mockery on social media. The rebranding was intended to boost attendance, but faced backlash from locals and critics. Dien's departure follows the ouster of former director and CEO Sasha Suda in November, who has since filed a wrongful dismissal lawsuit against the museum.