Merchant at the Fair, but with Art: The Art Edition of the Popular Board Game is Born in Milan

Mercante in Fiera però con l’arte. A Milano nasce l’Art Edition del popolare gioco di società

The creative agency Plus Srl and the curatorial collective The Art Society have launched "Mercante in Fiera – Art Edition," a contemporary art reimagining of the classic Italian card game. Debuting at the forthcoming Luceferma space in Milan, the project replaces traditional game cards with artistic imagery and visual references to spark informal dialogue among participants. The initiative functions as a social device, stripping away academic barriers to engage players in spontaneous interpretation and community building.