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frieze london 2025 big galleries report strong sales afternoon

Frieze London 2025 opened with strong VIP preview sales, as major galleries reported brisk business by early afternoon. Thaddaeus Ropac sold a Robert Rauschenberg work for $850,000 and a Tony Cragg sculpture for $420,000, while Hauser & Wirth moved multiple pieces including a George Rouy for £275,000 and an Ellen Gallagher for $950,000. Gagosian sold a new Lauren Halsey sculpture before noon, and White Cube reported six sales. The fair's layout, which places mega-galleries at the back to encourage foot traffic to smaller booths, returned by popular demand.

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‘Quality always rules’: VIP day sales at Frieze London 2025

Frieze London 2025 opened with VIP day sales reflecting a cautious but resilient market. Gallerists reported solid sales, including Michael Landy's 'Multi-Saint' (2013) sold to the Walker Art Gallery for €125,000, and blue-chip works at Frieze Masters such as René Magritte's 'Le domaine enchanté' (1953) for $1.6m and Gabriele Münter's 'The Blue Garden' (1909) for SFr2.4m ($3m). Dealers noted a shift from speculative frenzy to more considered buying, with collectors taking longer to decide but still investing in quality works. The fair saw strong attendance, including wealthy individuals who had left London due to UK tax changes returning to buy.

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