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frieze seoul 2025 sales report

The fourth edition of Frieze Seoul opened with strong collector turnout and solid first-day sales, despite a turbulent global art market. High-profile attendees included MoMA PS1 director Connie Butler, Hawai‘i Triennial 2025 cocurator Wassan Al-Khudhairi, and Top 200 Collectors Lonti Ebers, Yassmin Ghandehari, and Qiao Zhibing, alongside K-pop stars Lisa (BLACKPINK), RM (BTS), and The8 and Vernon (Seventeen). Major sales included Hauser & Wirth’s $4.5 million sale of Mark Bradford’s triptych "Okay, then I apologize" (2025) and a George Condo painting for $1.2 million, while White Cube, Thaddaeus Ropac, Pace Gallery, and others reported significant transactions. International blue-chip galleries with Seoul spaces are doubling down, presenting top-tier shows of star artists like James Turrell, Antony Gormley, and Lee Bul, with Korea’s private museums also mounting blockbuster exhibitions.

asian collectors and dealers art basel

Asian collectors and dealers are increasingly choosing to skip Art Basel's flagship Swiss edition in favor of Art Basel Paris, citing the French capital's more appealing experience. Amid a market contraction, figures like Monique Leong are skipping Basel for the second year, while others such as Kankuro Ueshima, Rosy Wu, and Kazunari Shirai still attend. Notable appearances include K-pop star RM of BTS, who made his first public appearance after military service as Samsung Art TV's global ambassador. The fair saw Asian languages spoken widely, and young first-time collectors brought private guides to maximize their visit.