Pop-up Giphy Gallery makes the case for GIFs as fine art

On September 5, Giphy partnered with the Museum of Modern GIFs (MoMG) to launch the Giphy Gallery, a capsule collection featuring three original GIFs from each of over 75 artists. The collaboration, curated by MoMG founder Daniel Murray, debuted with a one-night immersive exhibition at Lume Studios in Manhattan's SoHo, timed to National GIF Day. The show included looped projections of works by artists such as Aleksey Efremov, Sholim, and Sam Rolfe, highlighting the GIF as a medium for artistic expression.