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3 million jeff koons hulk sells on buoyant first day at frieze new york 2641415

At the VIP opening of Frieze New York on Wednesday, dealers reported strong sales despite economic uncertainty from Trump administration policies and trade war threats. The fair, recently sold to Hollywood powerhouse Ari Emanuel, returned to the Shed in Hudson Yards with 67 exhibitors. Gagosian Gallery generated the most buzz, selling one of three Jeff Koons Incredible Hulk sculptures—polychromed steel works priced around $3 million each—and placing a hold on another. Other notable sales included works by Tuan Andrew Nguyen, Tomie Ohtake, Sheila Hicks, Liza Lou, and Gertrude Abercrombie, with galleries like James Cohan, Galeria Nara Roesler, Thaddaeus Ropac, Karma, and Hauser & Wirth reporting brisk business.

Frieze VIP day defined by dealers’ resilience

Frieze New York's VIP opening on Wednesday saw strong attendance despite economic uncertainty following President Donald Trump's April 2 tariff announcement, which caused stock market volatility. Gallerists reported early sales driven by institutional buyers, with works by Tuan Andrew Nguyen, Rashid Johnson, Lorna Simpson, Claire Tabouret, and WangShui finding homes at museums including the Moderna Museet, Dallas Museum of Art, and Heredium Museum. Notable sales included Jeff Koons's Hulk (Tubas) for over $3 million at Gagosian and a solo stand sellout for Claire Tabouret at Perrotin.