TikTok Shop adds ‘fine art’ category—will it disrupt the art market?

TikTok Shop has launched a new "fine art" category within its collectibles section, allowing artists to sell original artworks directly through shoppable videos, photographs, and livestreams. The category debuted with a three-hour live sale by artist Sophie Tea, who created a series of 20 oil paintings titled *Bric-a-Brac* and sold them for £2,800 each. The sale faced technical glitches—items added to baskets were prematurely marked as sold, causing confusion—and required workarounds for TikTok's pricing caps, automatic discounts, and shipping policies.