Frieze Seoul’s fourth edition takes on tariffs and a tough market

The fourth edition of Frieze Seoul (3-6 September) will host around 120 galleries at the Coex convention centre in Gangnam, including mega-galleries like Gagosian, Hauser & Wirth, Pace, David Zwirner, and White Cube. The fair welcomes about 20 new exhibitors, such as 10 Chancery Lane Gallery and de Sarthe from Hong Kong, The Breeder from Athens, Carvalho from New York, Make Room from Los Angeles, and Ota Fine Arts from Tokyo. However, more than 40 galleries are not returning, including Karma, Mariane Ibrahim, Michael Werner, and Neugerriemschneider. The event unfolds amid significant political and economic turbulence in South Korea, including the impeachment of former president Yoon Suk Yeol after a martial law declaration, the election of new President Lee Jae Myung, and ongoing tariff negotiations with the United States, all contributing to a climate of uncertainty.