This Is Where Max Mara Will Hold Its Resort 2027 Show in Shanghai

Max Mara has chosen the Long Museum West Bund in Shanghai as the venue for its Resort 2027 runway show on June 16. The event will coincide with the opening of an exhibition titled “The Max!”, curated by Olivier Saillard, celebrating the brand’s 75th anniversary. The Long Museum is a private art museum founded by collectors Liu Yiqian and Wang Wei, with three locations across China. This marks Max Mara’s second show in Shanghai, following a 2016 presentation at the Shanghai Exhibition Center.