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Comment | Flourishing markets beyond the big three will benefit the art ecosystem—and the planet

The article analyzes the shifting dynamics of the global art market, reporting that regions outside the traditional 'big three' hubs of the US, UK, and China have increased their market share from 17% in 2015 to 24% in 2025. This shift is driven by nationally protective regulations like Brexit and tariffs, which have stifled the free circulation of contemporary art. While the US market remains dominant at 44%, countries such as South Korea, Switzerland, Japan, and Australia have seen growth, and emerging cultural energy is noted in places like Bangkok, Warsaw, Margate, and Qatar.

Online-Only Art Auctions Overwhelmingly Succeed in 2025

A new report from Artnet reveals that online-only auctions at Sotheby’s, Christie’s, Phillips, Bonhams, and Artnet Auctions generated $423.9 million in 2025, an 8% increase from 2024. The average price of artworks sold online also rose 8.6% to $14,309, with some platforms like Fair Warning finding success through hyper-specific sales, such as one centered on Andy Warhol’s 1974 portrait of Brigitte Bardot. Christie’s reported that 63% of new buyers made their first purchase online in 2025, where the average price point was $22,700.