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Max Mara will stage next cruise show in Shanghai’s Long Museum West Bund - FashionNetwork

Max Mara has announced that its next cruise show, the Resort 2027 collection, will take place at the Long Museum West Bund in Shanghai on June 16, 2026. The event will also mark the opening of a public exhibition titled 'The Max,' curated by French fashion expert Olivier Saillard, celebrating the brand's 75th anniversary. The show continues Max Mara's tradition of staging cruise collections in museums, following previous shows at Berlin's Neues Museum and Venice's Doge Palace.

This Is Where Max Mara Will Hold Its Resort 2027 Show in Shanghai

Max Mara has chosen the Long Museum West Bund in Shanghai as the venue for its Resort 2027 runway show on June 16. The event will coincide with the opening of an exhibition titled “The Max!”, curated by Olivier Saillard, celebrating the brand’s 75th anniversary. The Long Museum is a private art museum founded by collectors Liu Yiqian and Wang Wei, with three locations across China. This marks Max Mara’s second show in Shanghai, following a 2016 presentation at the Shanghai Exhibition Center.

Exhibition explores connection between textiles and spirituality in Asia

The Centre for Heritage, Arts and Textile (Chat) in Hong Kong has launched "Threading Inwards," an exhibition featuring 14 artists from across Asia who utilize fabric as a medium for spiritual exploration. Co-curated by Wang Weiwei alongside three regional curators, the show features diverse works ranging from Sang A. Han’s ink-stained cotton gates to Aziza Kadyri’s AI-integrated Uzbek folk dance installations. The exhibition emphasizes textiles not merely as material, but as portals to ancestral cosmology and sacred vessels linking the physical and metaphysical worlds.