James Murdoch and Art Basel’s Parent Company Are Working on a Big Ideas Festival to Launch in 2028

James and Kathryn Murdoch, through their respective organizations Lupa Systems and Futurific, are partnering with MCH Group, the parent company of Art Basel, to create a new major festival called the Futurific Institute. The event, set to launch in Basel, Switzerland in the summer of 2028, aims to be a cross-disciplinary gathering focused on art, culture, technology, and future-oriented problem-solving, drawing comparisons to world's fairs and events like TED Talks.