How Pharrell’s Joopiter Is Redefining What an Auction House Can Be

Pharrell Williams launched his own auction platform, Joopiter, after finding traditional auction houses ill-suited to sell his collection of fashion, jewelry, and timepieces. The platform has rapidly expanded from single-owner sales into a multi-category auction house, handling luxury goods, sports memorabilia, pop culture artifacts, and contemporary art, with a recent headline lot being a $5 million Triceratops skeleton named Trey.