Approximately Blue (AB), a contemporary art consultancy and brokerage, is deliberately operating without a public-facing brand, social media presence, or physical address. Founded by François-Luc Giraldeau and Emily Johnson, the firm focuses exclusively on primary market fine art prints and multiples, prioritizing deep research and direct, substantive relationships with collectors over visibility and hype.
Artist Qualeasha Wood has publicly accused another artist, known as Aphex Redditor, of copying her performance art piece. Wood staged a performance called 'Attention Economy' in March 2025 at London's Pippy Houldsworth Gallery, where she lay in bed scrolling through her phone for an extended period, a concept the gallery's release described as 'bed rotting.' A similar performance by Aphex Redditor, titled 'BedRot,' went viral on social media after she scrolled through Instagram Reels for 24 hours at Montreal's Eastern Bloc art center.