todd von ammon grids galleries fairs column
Todd von Ammon, a young gallerist, critiques the contemporary art market's over-reliance on art fairs and the homogenization of gallery spaces into a sterile, grid-like system. He contrasts this with the lost charm of discovering hidden, architecturally unique galleries in labyrinthine neighborhoods, which he argues fosters a sense of urban belonging and agency for collectors and art workers. The article traces the shift from the rabbit warrens of SoHo to the dense Chelsea gallery district and the rise of the modern art fair, epitomized by Art Basel's expansion to Miami Beach in 2002, which he likens to a pyramid scheme that burdens young galleries with high costs for minimal returns.
