‘Free art, with strings attached’: Zero Art Fair’s first edition in New York City puts a new spin on the old fair format

Zero Art Fair held its first New York City edition at the Flag Art Foundation, offering artworks for free under a novel contract system. Instead of paying upfront, collectors took home 179 works valued at $537,500 by presenting a paper card, with artists retaining certain rights. The fair, co-founded by artists William Powhida and Jennifer Dalton, involved over 300 applicants and 90 participating artists, with costs underwritten by Flag Art Foundation and Gagosian.