article culture
schedule Jan 22, 2026
visibility 3
link 4 artists
Elin Kling and Karl Lindman, the Swedish couple behind the womenswear brand Toteme, discuss their design philosophy and the opening of their first flagship store in mainland Europe, located on Rue du Faubourg Saint-Honoré in Paris. The article, accompanied by photography from Mikael Jansson, details how the brand has resisted trends like "quiet luxury" and minimalism labels, instead focusing on precision, restraint, and timeless essentials. The Paris store, designed by Stockholm-based Halleroed, features art-gallery-white walls, Italian limestone floors, and works by Marc Newson, Lucie Gottlieb, and Jansson, reflecting the brand's serene, uncluttered aesthetic.