Artnet and Artsy, both acquired in 2025 by British fund Beowolff Capital, are beginning their integration under a shared management structure while maintaining separate brands and websites. The reorganization has already involved job cuts and aims to more closely align market data, online visibility, and transactions amid a fragile online art sales environment.
Warum der Kunstmarkt endlich auf LinkedIn sollte
The article argues that the art market's heavy reliance on Instagram for communication and sales is misguided, suggesting that LinkedIn offers far greater potential for business-to-business transactions and professional networking. It critiques the art world's preference for Instagram's visual focus, noting that LinkedIn's professional environment and targeting capabilities are better suited for discreet, high-value art sales.