Could TikTok become the place to buy and sell works of art?

TikTok potrà diventare il posto dove comprare e vendere opere d’arte?

TikTok Shop has launched a new "Fine Art" category, allowing users to buy and sell artworks directly within the app. The initiative was spearheaded by British artist-influencer Sophie Tea, who sold a series of 20 oil paintings titled "Bric-a-Brac" during a three-hour live stream that combined performance art, studio visits, and televised sales. Each piece sold for around £2,800, with TikTok taking a 9% commission. The move applies discovery commerce—where products find users through social feeds rather than active searches—to the art market, bypassing traditional gallery intermediaries.