new york frieze auctions 2642395

Frieze New York kicked off at the Shed in Hudson Yards with a notable sale: Jeff Koons's Incredible Hulk sculpture (Tubas) purchased for around $3 million, signaling a reunion between the artist and Gagosian after his departure to Pace in 2021. Despite a cautious market amid President Trump's tariff uncertainties, dealers reported better-than-expected sales on VIP day, with a focus on affordable works in the $50,000-to-$200,000 range. However, challenges emerged including U.S. Customs delays affecting international shipments and tariff confusion that led some fashion designers to withdraw from the Esther II fair.