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Artnet News' Wet Paint column reports on a special auction held at Clemente Bar in New York, where Fair Warning—an app founded by former Christie's executive Loic Gouzer—sold an Andy Warhol portrait of Brigitte Bardot for $14.5 million ($16.7 million with fees). The event, hosted by Gouzer and curator-advisor Lolita Cros, featured former Christie's auctioneer Jussi Pylkkänen and attracted a crowd of high-net-worth individuals, including Greek shipping magnate George Economou, dealer David Mugrabi, artist Tony Shafrazi, and other art-world figures. Bidding started at $7 million, and the winning bid came from an anonymous phone bidder.

Dark Mode: Inside the Art Market’s Private Auction Playbook

A secret, invitation-only auction for a single Andy Warhol portrait of Brigitte Bardot was held at a private bar in New York on November 19, 2025, during the major public auction week. Organized by the online platform Fair Warning and presided over by former Christie's auctioneer Jussi Pylkkänen, the event attracted elite collectors and resulted in a $16.7 million sale, making it the most expensive Warhol of the season.

An Auction Without Bidding: Loïc Gouzer’s Latest Bet on How to Sell Art

Loïc Gouzer's auction app Fair Warning is launching a new sales format called "No Warning." The system eliminates bidding wars; a work is listed with a price, and buyers can either purchase it immediately or submit a single, binding offer. The highest offer is presented to the seller, who decides to accept or reject it, with no public record of the sale unless disclosed by the parties. The first test of the format is a 1999 Elizabeth Peyton watercolor priced at $400,000.

Fair Warning Expands With Saara Pritchard, Doubling Down on ‘Conviction’ in a Crowded Art Market

Loïc Gouzer’s boutique auction app, Fair Warning, is expanding its leadership by appointing Saara Pritchard, a veteran specialist from Christie’s and Sotheby’s, as a partner. Since its 2020 launch, the platform has carved out a niche by rejecting the high-volume model of traditional auction houses in favor of a highly curated, "one work at a time" approach. This strategy has proven lucrative, recently achieving a record $16.7 million for an Andy Warhol portrait and a $4.07 million record for Elizabeth Peyton.

The Art Trade Is Taking Calculated Risks With A.I.

The article examines how the art trade is cautiously experimenting with artificial intelligence, noting that while AI tools are being developed to attract newer collectors, the industry remains heavily reliant on trust and personal relationships that technology cannot replicate. It also reports on Fair Warning's new 'No Warning' sealed-bidding auction format, reflecting a rise in private auctions, and highlights a Sotheby's New York sale of the Jean and Terry de Gunzburg collection that set a U.S. record for design auctions at $96 million, led by a set of 15 mirrors by Claude Lalanne for Yves Saint Laurent that sold for $33.5 million.

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This episode of the podcast series "How to Get Ahead in the Art World" features Loïc Gouzer, the former Christie's executive known for orchestrating the record-breaking $450 million sale of Salvator Mundi. Gouzer discusses his career risks, including pioneering the curated sale format and launching Fair Warning, a private auction app that has achieved new price records. He emphasizes trusting instinct over data in the art market and offers advice on spotting opportunities, mastering skills before breaking rules, and building an authentic personal brand.

experts how to make it art world 2727594

Artnet News has launched a new four-part podcast mini-series titled "How to Get Ahead in the Art World," produced in partnership with Art Market Mentors. Hosted by editor-in-chief Naomi Rea and produced by Sonia Manalili, the series features insights from top art-world insiders including Cat Manson (former Christie's leader turned career coach), Loïc Gouzer (former Christie's rainmaker and founder of Fair Warning), and Brooke Lampley (senior roles at Sotheby's and Gagosian). Each episode covers a key career lesson: taking ownership of your career, trusting your instincts, leading with passion, and embracing a layoff as a reset.