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An Auction Without Bidding: Loïc Gouzer’s Latest Bet on How to Sell Art

Loïc Gouzer's auction app Fair Warning is launching a new sales format called "No Warning." The system eliminates bidding wars; a work is listed with a price, and buyers can either purchase it immediately or submit a single, binding offer. The highest offer is presented to the seller, who decides to accept or reject it, with no public record of the sale unless disclosed by the parties. The first test of the format is a 1999 Elizabeth Peyton watercolor priced at $400,000.

Fair Warning Expands With Saara Pritchard, Doubling Down on ‘Conviction’ in a Crowded Art Market

Loïc Gouzer’s boutique auction app, Fair Warning, is expanding its leadership by appointing Saara Pritchard, a veteran specialist from Christie’s and Sotheby’s, as a partner. Since its 2020 launch, the platform has carved out a niche by rejecting the high-volume model of traditional auction houses in favor of a highly curated, "one work at a time" approach. This strategy has proven lucrative, recently achieving a record $16.7 million for an Andy Warhol portrait and a $4.07 million record for Elizabeth Peyton.

The Art Trade Is Taking Calculated Risks With A.I.

The article examines how the art trade is cautiously experimenting with artificial intelligence, noting that while AI tools are being developed to attract newer collectors, the industry remains heavily reliant on trust and personal relationships that technology cannot replicate. It also reports on Fair Warning's new 'No Warning' sealed-bidding auction format, reflecting a rise in private auctions, and highlights a Sotheby's New York sale of the Jean and Terry de Gunzburg collection that set a U.S. record for design auctions at $96 million, led by a set of 15 mirrors by Claude Lalanne for Yves Saint Laurent that sold for $33.5 million.