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frieze seoul house september fair 2025

Frieze is launching Frieze House Seoul, a new exhibition space in the Yaksu-dong neighborhood of central Seoul, which will open alongside the fourth edition of Frieze Seoul in early September 2025. The four-story venue, renovated by architecture studio Samuso Hyoja, spans 210 square meters and includes two main galleries and a landscaped garden. Galleries can apply to program the inaugural season, following a model similar to Frieze's No. 9 Cork Street space in London. The announcement coincides with Korean artist Im Young-zoo being named the 2025 Frieze Seoul Artist Award recipient, a prize funded by Bvlgari.

Frieze opens permanent base in Seoul

Frieze is opening a permanent exhibition space in Seoul called Frieze Seoul House, set to debut alongside Frieze Seoul 2025. Located in a former home in the Yaksu-dong neighborhood, the venue will model itself after Frieze's No. 9 Cork Street in London, offering temporary selling spaces for galleries from out of town. The space will also host non-commercial programming, including exhibitions by architects, film-makers, and fashion designers, as well as talks and lectures. Frieze will relocate its Seoul office to the building, which was designed in 1988 and renovated by local studio Samuso Hyoja.