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The shifting market for luxury: can legacy brands navigate new trends and buyers?

Bénédicte Épinay, president and CEO of Comité Colbert, is organizing 'Hidden Treasures,' an exhibition of French luxury brands at The Shed in New York in late May 2025, timed after Frieze art fair and auction week. The show features 96 French luxury brands, 17 cultural institutions, and six European luxury brands, including Musée du Louvre, Balenciaga, Louis Vuitton, and Cartier. The initiative is part of a broader cultural diplomacy strategy, following a similar exhibition in Shanghai in 2024 that helped reduce tariffs on cognac. The article also notes shifting luxury market dynamics, with strong US sales growth projected at 8% in 2026, while Europe remains stagnant, and emerging markets like India show new wealthy buyers driving auction house growth.

flannery o connor hidden artwork exhibition

An exhibition titled "Hidden Treasures" at Andalusia Farm in Milledgeville, Georgia, is showcasing dozens of previously unseen artworks by celebrated Southern Gothic writer Flannery O’Connor, including childhood drawings, cartoons, paintings on wood, a stuffed doll, and a 1952 self-portrait. The works were recently rediscovered in a storage unit behind a fast-food restaurant and in the attic of a townhouse belonging to O’Connor’s late cousin Louise Florencourt, who had guarded the archive for decades. The exhibition marks the centennial of O’Connor’s birth and is organized by the Andalusia Interpretive Center in partnership with Georgia College & State University.

From France to the U.S., an Exhibition on the Luxury Ties That Bind

Dozens of French luxury houses and institutions will converge on Manhattan for the cross-cultural exhibition “Hidden Treasures: 250 Years of Franco-American Luxury Stories.” The show explores the historical and ongoing ties between French luxury craftsmanship and American culture, spanning 250 years of exchange.