Comment | Fine balance: fairs up the exclusivity while appealing to younger clients

Art Basel Paris in October introduced a new ultra-exclusive preview called Avant Première, catering to top-tier galleries with seven- and eight-figure works, while some emerging exhibitors felt sidelined. Meanwhile, the fair's organizers dropped the term "VIP," renaming its dedicated department to "collector and institutional relations," as CEO Noah Horowitz explained that the term could be off-putting to a new generation of buyers. Parallel events like Trauma, a curatorial platform founded by artist Adrian Ghenie, and the Basel Social Club offered more inclusive, youth-driven alternatives, though they still maintained guest lists.