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Arte Museum, BTS team up for immersive "Arirang" exhibition in Las Vegas, Busan and New York

Digital art venue Arte Museum, operated by Seoul-based design company d'strict, has partnered with K-pop group BTS for a large-scale immersive exhibition titled "Arte Museum X BTS The City Arirang." Inspired by BTS's new album "Arirang," the exhibit debuted on Wednesday at the museum's Las Vegas branch and will run through June 17, with subsequent openings in Busan on June 5 and in New York at a later date. The show features five original media artworks—including "No. 29," "Body to Body," "Swim," "2.0," and "Into the Sun"—alongside an updated "Arirang Wave" installation, an interactive "Live Sketchbook" space, and a BTS-themed cafe. It is part of the band's "The City" project, which extends the concert experience into local venues during their "Arirang" world tour.

Arte Museum launches immersive BTS exhibition inspired by 'Arirang'

Arte Museum in Las Vegas has opened "Arte Museum X BTS The City Arirang," an immersive exhibition created in partnership with Hybe's citywide fan experience project "The City." The show, launched on Wednesday ahead of a BTS concert in the city, centers on BTS's fifth studio album "Arirang" and translates its themes into multisensory visual installations. Operated by Seoul-based digital design company D'strict, the exhibition features five signature media artworks including "No. 29" and a new edition of the iconic "Wave" installation titled "Arirang Wave." The exhibition will travel to Busan and New York after its Las Vegas run through June 17.