How museum funding in Denmark has become reliant on visitor numbers

Danish museums have recovered strongly from the pandemic, with 2025 attendance matching 2024's record levels of around 9 million visitors. However, a new state-funding model introduced in January 2025 now makes government subsidies increasingly dependent on measurable outputs, primarily visitor numbers. Institutions must meet minimum thresholds for annual visitors and income, and produce peer-reviewed research to secure and retain funding.