The Business of KAWS: What Data and a Museum Show Reveal About His Market

The San Francisco Museum of Modern Art (SFMOMA) is currently hosting a major survey of KAWS, marking the final stop of a three-city tour that highlights the artist's unique blend of commercial savvy and institutional ambition. The exhibition features a range of works from diamond-encrusted sculptures for Kid Cudi to a 'genius' membership drive that sold 1,000 KAWS-branded museum memberships at $300 each. Despite a significant cooling in his auction results—dropping from a 2019 peak of $112.9 million to just $7.72 million last year—the artist continues to draw massive crowds, particularly among younger demographics.

British Museums Escape Penalizing Law on Memberships

Les musées britanniques échappent à une loi pénalisante sur les adhésions

The British government has officially exempted charitable museum memberships from the Digital Markets, Competition and Consumers Act (DMCCA). Originally designed to target predatory subscription models like those used by streaming services, the law would have granted members a 14-day cooling-off period both at sign-up and upon annual renewal. Major institutions like the Tate and the Victoria & Albert Museum feared this would allow visitors to attend major exhibitions for free before canceling their memberships for a full refund.