philadelphia art museum executive rebrand resigns 1234770289

Paul Dien, the chief marketing officer behind the Philadelphia Museum of Art's controversial rebranding, has resigned effective February 1. Dien, who joined the museum in 2023, oversaw the institution's name change to "Philadelphia Art Museum" and a new visual identity that drew widespread public mockery on social media. The rebranding was intended to boost attendance, but faced backlash from locals and critics. Dien's departure follows the ouster of former director and CEO Sasha Suda in November, who has since filed a wrongful dismissal lawsuit against the museum.