How Immersive Digital Exhibitions Reshape Art Viewing

The article examines how immersive digital exhibitions have transformed art viewing by the late 2020s, focusing on the Smithsonian Hirshhorn Museum's late-2025 survey "Big Things for Big Rooms" and the touring show "Picasso: Art in Motion" at the Museum of Art and Light. It notes that immersive exhibitions now encompass 360-degree projection mapping, AR overlays, and generative AI installations, and that they consistently outperform traditional exhibitions in attendance, especially among visitors under 35.