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frieze seoul 2025 sales report

The fourth edition of Frieze Seoul opened with strong collector turnout and solid first-day sales, despite a turbulent global art market. High-profile attendees included MoMA PS1 director Connie Butler, Hawai‘i Triennial 2025 cocurator Wassan Al-Khudhairi, and Top 200 Collectors Lonti Ebers, Yassmin Ghandehari, and Qiao Zhibing, alongside K-pop stars Lisa (BLACKPINK), RM (BTS), and The8 and Vernon (Seventeen). Major sales included Hauser & Wirth’s $4.5 million sale of Mark Bradford’s triptych "Okay, then I apologize" (2025) and a George Condo painting for $1.2 million, while White Cube, Thaddaeus Ropac, Pace Gallery, and others reported significant transactions. International blue-chip galleries with Seoul spaces are doubling down, presenting top-tier shows of star artists like James Turrell, Antony Gormley, and Lee Bul, with Korea’s private museums also mounting blockbuster exhibitions.

Despite external chaos, Frieze Seoul soldiers on

The fourth edition of Frieze Seoul (3-6 September) took place alongside the Korea International Art Fair (Kiaf) at the Coex convention centre in Gangnam, amid economic concerns and a slower art market. Despite a modest 0.8% expected growth in South Korea's economy and fewer Western exhibitors, the fair saw strong institutional attendance, including curators from M+, the Museum of Modern Art, and the San Francisco Asian Art Museum, as well as celebrity visitors like BTS members and Blackpink's Lisa. Galleries reported cautious but steady sales, with a notable presence of Asian collectors, particularly from Japan, and a Stand Prize awarded to Kohesi Initiatives for a politically charged booth by Timoteus Anggawan Kusno.

Frieze House Seoul: A New Permanent Exhibition Space Arrives in the Korean Capital

Frieze has announced the opening of Frieze House Seoul, a new permanent exhibition space in the Yaksu-dong neighborhood of the Korean capital. The venue, housed in a renovated 1988 building designed by Samuso Hyoja, spans over 2,260 square feet across four floors and includes a landscaped garden with a permanent site-specific installation by SANAA. Its inaugural exhibition, "UnHouse," curated by Jaeseok Kim, features queer and emerging artists such as Anne Imhof, Catherine Opie, and Joeun Kim Aatchim, exploring themes of home, identity, and power. The space will host year-round programming, including gallery residencies and special projects, building on the model of Frieze's No 9 Cork Street in London.

Yoo Young-kuk’s inner landscapes spotlighted in Seoul retrospective

The Seoul Museum of Art (SeMA) has opened its largest-ever retrospective of pioneering Korean abstract painter Yoo Young-kuk, titled "Yoo Youngkuk: A Mountain Within Me," marking the 110th anniversary of his birth. Running through Oct. 25 at SeMA's Seosomun branch, the exhibition brings together 178 works, including 115 oil paintings, drawings, photographs, archival materials, and previously unseen pieces, as well as BTS RM's collection "Mountain." Rather than a chronological format, the show begins in 1964—the year of Yoo's first solo exhibition—and moves backward and forward through time, highlighting his geometric compositions and bold primary colors inspired by the mountains and sea of his hometown Uljin.