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Understanding Nifty Gateway’s demise is paramount for NFTs’ fans and critics alike

Nifty Gateway, a once-prominent curated NFT marketplace, has announced its closure after failing to achieve its ambitious goal of converting one billion people into NFT owners. The platform, which initially succeeded by focusing on digital art sales, leveraged social media metrics like Instagram popularity to select artists such as Kenny Scharf, Filip Hodas, and FVCKRENDER, favoring a pop-centric, visually digestible aesthetic.

our favourite viral gen z marketing scripts

Museums and cultural institutions are participating in a viral social media trend where staff, often older guides or curators, deliver marketing scripts written entirely in Gen Z slang. The trend, which began with a video from England's Hever Castle in early September, has spread across TikTok and Instagram, with hundreds of organizations creating their own versions. Typical phrases include "no cap," "ate and left no crumbs," and "menty b," often accompanied by the "Millennial Pause" for comedic effect. The article highlights several examples, including the Poe Museum in Virginia and the New York Historical Society, and notes that the trend has expanded beyond the art world to include accountancy firms, donkey sanctuaries, and even the NYC Ferry.

Art bartering: artists start viral social media trend to fight cost of living crisis

Artists worldwide are using social media platforms like Instagram and TikTok to barter their artwork for goods and services instead of money, in a viral trend responding to the cost of living crisis. Participants trade paintings for items such as handmade clothes, jewelry, tattoos, accommodation, meals, and professional services like video editing or framing, with some simply inviting offers. Artists like Lin Snow, Oli Fowler, and Andrea Mongenie cite economic pressures and anti-capitalist motivations, viewing bartering as a way to build community and bypass financial systems that leave creatives struggling.

From Bell Centre to museum: Canadiens team photo hanging at local exhibition

The Montreal Museum of Fine Arts (MMFA) has officially installed a framed team photograph of the Montreal Canadiens celebrating Cole Caufield’s 50th goal of the season. The move originated from a viral social media post by the team’s content creators, who used the popular idiom "Hang it in the Louvre" to caption the dressing room image, prompting the museum to turn the digital sentiment into a physical display.