From Mallorca to St. Moritz, Art Fairs Are Meeting Collectors Where They Vacation

A new wave of high-end art fairs is targeting luxury vacation destinations like St. Moritz, Mallorca, and the Hamptons, moving beyond traditional market hubs. These events, such as the inaugural St. Moritz Art Week and Art on the Island in Mallorca, are strategically timed for the summer and winter holiday seasons to directly engage wealthy collectors during their leisure time.