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What Category Was the Most Lucrative at Auction in 2024?

The Artnet Intelligence Report's analysis of 2024 auction data reveals that Postwar and Contemporary art remained the most lucrative market category for the second consecutive year, generating nearly $4 billion. However, this represented a 20.5% decline from 2023, and every major category saw a drop in total sales. Ultra-contemporary art suffered the steepest decline at 37.9% year-over-year, as collectors avoided riskier newer artists amid economic uncertainty. Impressionist and Modern sales fell 19.3% to $3.6 billion, with only one top-five lot—Claude Monet's *Nymphéas* (1914) at $65.5 million—coming from that category. Old Masters shrank 27.8%, with growth only in the under-$10,000 bracket.

Art Collectors Bet on Known Quantities Amid Market Reset

The Impressionist and Modern art category became the most lucrative market segment in 2025, generating $4.7 billion in sales—a 29.5% increase from 2024—as collectors favored established names amid a cautious market. The $10-million-plus bracket surged 68.6% to $1.5 billion, while the number of lots sold hit a decade high of 122,213. Postwar and contemporary art ranked second with $4.1 billion, but its average price per lot dropped to a decade low of $23,027. Old Masters saw a 41.2% rise to $708.6 million, partly driven by the Thomas A. Saunders III collection at Sotheby’s, though that sale fell short of estimates. Ultra-contemporary art continued its four-year decline, falling 26.5% to $229.9 million, with average prices tumbling 72.4% from their 2021 peak.